Free radicals are highly unstable molecules that attack hair follicles and colour pigments, compromising hair health and colour vibrancy. Pureology’s exclusive AntiFadeComplex® contains a blend of potent antioxidants and full spectrum UVA/UVB sunscreens to protect colour from free radicals.
Zero Sulfate® Shampoos
Surfactants are an essential part of a shampoo’s cleansing system, but common surfactants, known as sulfates, can fade colour vibrancy. To gently cleanse without stripping colour, our ZeroSulfate® shampoos include a mild cleansing system, with no added salt, derived from coconut, corn, and sugar to deliver a rich lather and help optimize colour retention.
100% Vegan Ingredients
Pureology combines the best of nature with advanced technology to ensure pure performance and radiant colour, and our products are made without animal products or by-products.
We are committed to developing naturally-based formulas infused with organic botanicals harvested from plants grown without the use of synthetic pesticides or chemicals.
Indulge in the ultimate multi-sensory experience with highly concentrated formulas bursting with superior ingredients that deliver up to 80 shampoos—two times more than other shampoos. Our rich lathers, featherlight textures, and decadent masques surround the senses with aromatic essences, creating a luxurious experience and incredible results. Colour-treated hair is silky soft with dramatically improved condition and remarkable shine.
From the beginning, Pureology’s philosophy has been uncompromising. Our superior colour care is created with integrity to preserve the future well-being of our environment while still providing 100% guaranteed product performance. Pureology is against animal cruelty and proud to use post-consumer recycled and recyclable packaging.